I'm not here to make things up, I'm here to respond to situations.
I don't understand your problem with being proactive. Hell, this isn't even the point of this thread; it's that the PSA misinforms players.
Regardless, just like nobody is allowed to use the "n-word", nobody should be allowed to advertise hacks because it's negative rather than positive. Nobody can be expected to know who's making a joke and who's advertising. It's putting the name out and it's the opposite of the entire point of having it be against the rules to allow it at all. We might as well just allow hacking if it's okay to advertise hacks. If I said I was selling black people, I would be silenced for racism, not spam. If I advertised hacks, especially if I used the name of the program, I should be AT MINIMUM permanently silenced with the opportunity for an appeal. A slap on the wrist is not the appropriate response to a Major Offense.
I understand that you think advertising hacks is just spam; it's the only possible scenario in your mind and that's fine. I understand about using judgement and taking the situation into account, but a weak response isn't even using the rules as they are written for players to read. How about: A person is advertising hacks. It's not anybody's responsibility to know their intentions but it's obvious that anybody who can read just heard about a hack, possibly even for the first time, which could easily lead to some of those players or their friends using said hack or other hacks. By preventing the hack from being advertised, we can actually reduce its being used not only on our servers but others as well. I understand that LMAOBoX is a meme, but guess where a ton of people heard about it? TF2. If I told thousands of people that you could make an explosive out of gasoline and frozen orange juice concentrate, I guarantee that a bunch of people would try it. If I had never said that, no matter if I was joking or not, most of those people probably would not have heard about it and the few who tried it probably would not have. You can live in a world where everything is an innocent coincidence and you can read everybody's mind; I do not. And I'm not a ban-hungry asshole looking for an excuse to punish people; I actually removed a permanent ban from a player who advertised hacks because the ban got the point across. The punishment for advertising hacks is crystal clear and anybody can appeal; what is the problem?