@Maddo You're being awfully technical when it suits you and only when it suits you.
Using the name of a hack is promoting it whether that's the individual's intention or not.
"GET GOOD GET LMAOBoX" is advertising hacks; "HACKING IS FUN", "YOU GUYS SHOULD GET SOME HACKS" or something like that is not advertising hacks though it's still promoting hacking. Whether or not you or I think it's meant as a joke or promotion, the damage is done. Advertising in general isn't about getting every single person to buy; it's about exposing everybody possible to it to get to the percentage who will. At this point it's viral advertising, where people who don't even use the program advertise it. It's like when people yell "Taste the rainbow!" but they aren't thinking about Skittles; they're still advertising Skittles and everybody who hears them knows it's a Skittles slogan. And your example about a bind being used once holds no water. For example, (since you like hypothetical situations so much), a new TF2 hack is released today. Nobody knows what it is; it's not a meme or a recognized name, etc. We'll call it [INSERTPROGRAMHERE]. So people start going on servers and saying "GO MLG, GO [INSERTPROGRAMHERE]". They don't necessarily give a website, price or any other specific details but a quick Google search easily takes users to the site. It's obvious that this is a hack advertisement and it won't be a meme until a bunch of people have heard about it. You want to let people advertise it so that it gets to the point of people using it, wasting our resources and disrupting our servers so that we have to ban people for hacking who might not have been hackers otherwise? It's cool for people to think that it's okay because we let them advertise it? You wanna talk about when you're totally okay with entrapment? Even if you go and ask people "were you advertising hacks or was it a joke?", they're just gonna tell you it was a joke to save their own ass. I'm talking about nipping the problem in the bud and you want to let hackers and their programs gain popularity and notoriety on our servers for free?