I'm sure people at Vale bash their head to the wall asking themselves why did they ask only $100 for a ring? : )
(btw I don't consider buying the $100 SSFSS face palm worthy. Yes, it may be only a virtual, non-existent item, but it's a nice gesture, therefore it doesn't need to be "real". If you spend $100 on a big bouquet of roses they'll be gone in a couple of weeks too. I assume people ridiculing others spending $100 on a virtual ring have only ever spent money on rent, bills and food, right?)